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Why Monetizing Your Blog Posts is the Wrong Idea if You Own A Business
A student in the private Facebook community for Content Intelligence Academy (née Blogstorm) recently asked about monetizing her blog posts, and shared a link to one she had done as an example. And so...
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Free Launch Content Checklist for Content That Sells
How much content do you need to actually launch and sell a product? It’s a big question. Some internet marketers create tens of thousands of words of content to launch a new product. For example,...
View Article5 Questions to Improve Your Content Immediately
Engaging with you is a privilege. No, don’t blush — I’m serious! If I have earned the right to write to you, speak to you, engage your mind for a few moments, and yes, even market to you, that is a...
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What is a Blog Post Worth to Your Business? How to Calculate ROI of a Blog Post
How serious are you about using your blog to grow your business? Over the last couple of weeks, I’ve been working on debunking the myth that you can’t sell from your blog. (You totally can, you just...
View ArticleThe Hero’s Framework for Perfect Product Launches
Are you a hero? Do you swoop in to save the day for your customers? Can you see through client problems as though you had X-Ray vision? Are your products a veritable philosopher’s stone, turning even...
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Think One Lead Magnet is Enough? Think Again
For most of my audience, the idea of offering an opt-in offer, lead magnet, or ethical bribe (whatever you want to call it) to encourage people to join your email list is old news. You know that...
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The Ultimate Business Blogging Plan Guide
Business doesn’t happen by accident. You know this. You have to make a plan for your business if you want to be successful — what you’re going to sell, who you’re going to sell it to, how you’re going...
View ArticleThe 5Ws of Creating Your Blog Editorial Calendar
What’s standing between you and content that improves your sales? It could be that you just need to understand and create a framework for your content that will lead people toward a sale. So I thought...
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KPI for Content Marketing and the Allure of Vanity Metrics
So far, we’ve established that in order to be successful with content marketing in your business, you need to focus on strategic execution — that sweet spot between strategy and tactics — and that in...
View ArticleThe Power of Getting Personal: Innovator Interview with Rebecca Tracey
Frustrated with webinars? So are a lot of people these days — business owners and viewers. Webinars started as a wonderful, unique way to get valuable free training from a person or business online,...
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Content Marketing for Artists and Makers: Innovator Interview with Cory Huff
What’s the best lead magnet for your business? The answer is: IT DEPENDS! I often preach the rule that your audience ought to be able to consume and/or use your lead magnet in 10 minutes or less....
View ArticleA New Approach to Facebook: Innovator Interviews with Amanda Bond
If you use Facebook to market your online business (and let’s be real: that’s like 98% of us!) you are going to want to block out some time in your day right now to watch this interview I did with...
View ArticleBuilding Community: Innovator Interview with Elise & Scott Grice
Have you ever wondered how some people seem to be able to build huge, engaged communities of raving fans? That’s what we’re talking about in this week’s Innovator Interview with Elise and Scott Grice...
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You Are Focusing On the Wrong Things for Your Next Launch
Launching is tough. It’s stressful and full of anxiety. There are not just psychological barriers to bust through but real ones as well: Will anyone show up to my thing? Will the webinar work? Will...
View ArticleWhy Online Launches Fail
As online business owners, I think a lot of us have had our heads turned by stories of people who have five, six, even seven-figure launches for their businesses. These Cinderella success stories are...
View ArticleGo from Overwhelmed to Excited for Your Next Launch
I’ve got a confession to make: I’m a HUGE nerd. Maybe that’s not a surprise to you. I’m a word nerd (obviously) and a more traditional nerd (DOCTOR WHO! HARRY POTTER! STAR TREK! X-FILES!), but I’m...
View ArticleHow to Build an Online Audience From Scratch with Rebecca Tracey
If you’re a newer business owner and been wondering Why doesn’t content marketing work for me the way it seems to work for everybody else? this video is for you! I sat down with Rebecca Tracey of...
View ArticleHas Your Marketing Jumped the Shark?
I don’t like scary things. My dad and my sister loved scary movies, roller coasters, haunted houses — but not me. Ask my husband about the time he tricked me into riding the Indiana Jones ride at...
View ArticleStop Siloing Your Content
“…I’m afraid…” It’s not the sort of answer I thought I would hear on coaching calls when I started my content marketing consulting business. Honestly, when I originally started doing strategy...
View ArticleHow to Get Clients from Podcast Interviews
Podcasts are incredibly popular right now — but are they effective? The answer (as always) is: it depends. It depends on your business, your goals, and the podcast itself. But too often — like many...
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