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The Case for Creating Long-Form Content For Your Business
I’ve been doing this online business thing for more than ten years now, and if I had a nickel for every time I’ve heard “blogging is dead” I could swim in them like Scrooge McDuck by now. But it’s...
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6 Digital Marketing Content Types That Will Make Money in 2023
The marketing industry is full of content ideas; ask anybody selling marketing services what kinds of content you should create, and you probably won’t be able to get them to shut up about it! But most...
View ArticleGo from Overwhelmed to Excited for Your Next Launch With the Launch Content...
I’ve got a confession to make: I’m a HUGE nerd. Maybe that’s not a surprise to you. I’m a word nerd (obviously) and a more traditional nerd (DOCTOR WHO! HARRY POTTER! STAR TREK! X-FILES!), but I’m...
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Chasing Likes? Why You Shouldn’t Mistake “Likes” for Influence
Engagement is the holy grail of content marketing. But it may not always be what we think. I remember hearing an influencer say that her “metric” when writing posts was that she wanted someone to...
View Article5 Steps to Build Consistency With Your Content Marketing
When I ask what people struggle with most with content marketing CONSISTENCY is always one of the top challenges people name. People always want me to tell them how often they should be blogging, how...
View ArticleWhat Top Marketers do to Be Successful
If you’re hoping that this post will give you some kind of blueprint or formula to follow for marketing success, you’re in the wrong blog post. See, I believe in Leadership Marketing, which means that...
View ArticleIs Marketing a Gamble?
Last week, when I wrote about leadership marketing, I said: Business owners aren’t marketers. A lot of business owners do the work of marketers to market and sell their own stuff, but that’s not what...
View ArticleWhat’s Holding Your Marketing Back?
My friend Adrienne Dorison talks a lot about the bottlenecks in your business. For example, if you or your team has limited capacity to deliver your product or service, your bottleneck is in delivery....
View ArticleThe Biggest Blogging Mistake I See Business Owners Make
When Jim* came to me for a Strategy Session, he seemed to have the PERFECT business on paper: he’s in a super specific niche, with almost no competition, teaching professionals how to use a specialized...
View ArticleDoes Your Business Need Another Lead Stream?
Last week I was interviewed by Tom Poland for his podcast, Marketing The Invisible, and as a thank you, he sent me his book by the same name. One of the big points he makes in the book is that a...
View ArticleWould Your Marketing Survive Without Online Ads?
A while back, I wrote an article asking what would we do in business and marketing if everyone abandoned Facebook. That eventuality didn’t pan out, but at the time, it seemed a possibility. Now, an...
View ArticleBeyond the Slide Deck: Everything ELSE You Need for a Successful Webinar
You’re planning a webinar to add new subscribers to your email list, to promote an affiliate offer, or to sell your latest and greatest thing. You’ve got a gorgeous slide deck, you’ve practiced your...
View ArticleThe Case of the $300,000 Email
Still wondering what the ROI of blogging and email newsletters might be? One of our clients discovered the massive value consistent content marketing had for their business, and the importance of...
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Chasing Likes? Why You Shouldn’t Mistake “Likes” for Influence
Engagement is the holy grail of content marketing. But it may not always be what we think. I remember hearing an influencer say that her “metric” when writing posts was that she wanted someone to...
View Article5 Steps to Build Consistency With Your Content Marketing
When I ask what people struggle with most with content marketing CONSISTENCY is always one of the top challenges people name. People always want me to tell them how often they should be blogging, how...
View ArticleWhat Top Marketers do to Be Successful
If you’re hoping that this post will give you some kind of blueprint or formula to follow for marketing success, you’re in the wrong blog post. See, I believe in Leadership Marketing, which means that...
View ArticleIs Marketing a Gamble?
Last week, when I wrote about leadership marketing, I said: Business owners aren’t marketers. A lot of business owners do the work of marketers to market and sell their own stuff, but that’s not what...
View ArticleWhat’s Holding Your Marketing Back?
My friend Adrienne Dorison talks a lot about the bottlenecks in your business. For example, if you or your team has limited capacity to deliver your product or service, your bottleneck is in delivery....
View ArticleThe Biggest Blogging Mistake I See Business Owners Make
When Jim* came to me for a Strategy Session, he seemed to have the PERFECT business on paper: he’s in a super specific niche, with almost no competition, teaching professionals how to use a specialized...
View ArticleDoes Your Business Need Another Lead Stream?
Last week I was interviewed by Tom Poland for his podcast, Marketing The Invisible, and as a thank you, he sent me his book by the same name. One of the big points he makes in the book is that a...
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